Our study investigates the complex relationship between individuals and their consumption of
multivitamin supplements. It examines consumption pattern as well as the attitudes and beliefs that drive
such health-related behavior. By taking a holistic approach, the research encompasses a wide range of age
groups, socioeconomic demographics, and geographical regions. This diversity provides a thorough
understanding of multivitamin use and its drivers. The study adopts a mixed-methods approach,
combining quantitative surveys and qualitative interviews to collect rich, complex data. The quantitative
survey provides information about specific patterns of multivitamin use, such as frequency, duration, and
the reasons why people choose to incorporate these supplements in their everyday life.
Meanwhile, qualitative interviews provide greater understanding of the underlying attitudes and
perceptions that influence these actions.
Participants were urged to describe their supplementing habits and the factors affecting their decisions.
This includes investigating their understanding of dietary requirements, faith in the efficacy ofmultivitamin products, and the impact of external factors such as marketing, peer recommendations, and
professional advice. The study also intends to explore how consumers perceive the health benefits of
multivitamin supplements, such as increased energy, immune system strength, and overall health
improvement, and whether these perceptions are supported by scientific evidence.
One of the study's primary goals is to highlight the public's lack of understanding regarding the proper
usage of multivitamins. Most people use these supplements as a quick fix to correct nutritional
imbalances, frequently without sufficient advice or knowledge of potential hazards. This study
investigates the extent to which disinformation, marketing, and societal trends influence consumption
behaviors, particularly among younger populations and busy individuals.
Keywords: Multivitamin, Public Attitudes, Supplement Use, health-related behavior, Nutritional
Deficiency, Consumer Awareness, Self-Medication
Publication date: 01/08/2026
https://www.ijbpas.com/pdf/2026/August/MS_IJBPAS_2026_10318.pdf
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https://doi.org/10.31032/IJBPAS/2026/15.8.10318
