ABSTRACT

The cosmetics industry is witnessing rapid growth and innovation, but it also faces serious challenges regarding environmental sustainability, health risks, and consumer trust. This review explores the complexities surrounding sustainable packaging, green marketing, edible packaging innovations, regulatory frameworks, and consumer behaviour models. This review emphasizes the role of biodegradable materials like PLA, PHAs, and polysaccharides in reducing environmental impact. Despite technological advances, the field struggles with inconsistent standards, public scepticism, and economic barriers. Addressing these challenges requires a multidisciplinary approach integrating science, technology, and consumer education to foster a truly sustainable cosmetic industry. Keywords: Sustainable cosmetics, green packaging, Edible packaging, Biodegradable plastics, green marketing Environmental sustainability, Cosmetic regulations
Publication date: 01/09/2026

https://www.ijbpas.com/pdf/2026/September/MS_IJBPAS_2026_10470.pdf

Download PDF
https://doi.org/10.31032/IJBPAS/2026/15.9.10470